Social Can Help Insurers Build Personality, Leads
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
Congress has forced the USPS to delay its switch to 5-day mail delivery.
Businesses are increasingly investing in tablets for employees instead of replacing existing...
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.
The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.
A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.
Lists featured this week include Flying Adventures Magazine and Bowhunt America.
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.