Create a B2B Social Media Plan
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
Marketers often don't act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.
Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.
Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,
A combination of mobile and social helps the Syfy network engage with fans of shows like "Defiance" and "Face Off."
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.
Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.