Tips for Avoiding ISP Filters and Getting Your Email Read

|  by Beth Negus Viveiros

Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.

Tips for Using Your Database to Drive Revenue

|  by Beth Negus Viveiros

Direct marketers usually aren't very creative about how they take advantage of their marketing databases. Sure, modern marketing databases are used to make general decisions about whom to promote. Typically this is done with rules-based logic such as recency, frequency, monetary value (RFM) cells or—even better—with statistics-based predictive models. However, this is just scratching the…

Keeping Marketing Assets Secure in the Cloud

|  by Beth Negus Viveiros

After all, if your marketing and sales materials are managed and distributed via a Software as a Service (SaaS) solution on the Internet, rather than housed on your company's own servers, aren't they more prone to being viewed by unauthorized users? The answer may actually be no, according to some industry analysts.

Effects of Email List Overabundance

|  by Beth Negus Viveiros

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What effect is the overabundance of email lists having on the market?

Best Practices for Using Cooperative Databases

|  by Beth Negus Viveiros

Cooperative databases account for at least 80% of all consumer prospecting. Names selected from a co-op are super multiple buyers who respond well to any number of different offers. These buyers have been modeled from actual buyer files and are therefore they are highly qualified names. What’s more, they represent a good value for the…