Global Brands and Local Lead Gen Challenges
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.
Want to get the most out of your online prospecting and data collection initiatives? Test, test—and then test again.
Today, a "friend of mine" mentality is replacing "top of mind" for consumers—and here's why marketers need to catch up.
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
Chief Marketer's new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.
Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.