In Lead Gen, Speed and Relationships Matter
How quick a salesperson follows up on a lead can make all the difference.
Articles by Beth Negus Viveiros
Where Should You Focus Your Mobile Budget—On an App or Your Website?
You’re positive your brand needs a strong mobile presence. But what you’re less sure of is where your time, energy and money should be concentrated.
The Road to Better Sales and Marketing Alignment
Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.
Extending Your Event With Social and Mobile
For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.
Lego is the World’s Most Powerful Brand: Report
Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.
Secrets to a Better Sales Team
You may have an amazing lead development and marketing program in place. But if you don’t have a sales force ready to cultivate relationships and convert those leads, it really doesn’t matter.
The Challenges of Legal Lead Gen
Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.
Know Your Customer Everywhere in the Funnel
It doesn’t matter where a customer is in the buying cycle—if you want to communicate with them effectively, you need to know their needs.
Connecting With Millennials Requires a New Approach
Engaging with Millennials requires both B2B and B2C marketers to be available and authentic in all channels.
Lead Attribution Must Go Beyond First or Last Click
Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.
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