Articles by Beth Negus Viveiros

Cleese and Offerman See the Funny Side of Content Marketing

September 11, 2015 |  by Beth Negus Viveiros

It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.

Data Helps Kraft Cook Up a Segmented Content Strategy

September 10, 2015 |  by Beth Negus Viveiros

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.

Incorporating Custom Print into Your Content Strategy

September 10, 2015 |  by Beth Negus Viveiros

Don’t rule the printed word just yet, especially custom print vehicles that can be a great calling card for your brand.

Building Your Email List is Key to Website Success

September 9, 2015 |  by Beth Negus Viveiros

The main job of your website isn’t content delivery—it’s email list building.

Atlanta Falcons Transforms Fan Experiences: Webinar

August 28, 2015 |  by Beth Negus Viveiros

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

20 Top Customer Engagement Tips

August 27, 2015 |  by Beth Negus Viveiros

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

The Market Basket Drama, One Year Later

August 27, 2015 |  by Beth Negus Viveiros

A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.

Earning An Audience With Great Content Marketing

August 25, 2015 |  by Beth Negus Viveiros

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.

For Better SEO, Focus on Clear Goals and Strong Site Design

August 25, 2015 |  by Beth Negus Viveiros

Knowing what to measure and having goals is key to better SEO. Get the scoop from Jim McKinley, live from B2B LeadsCon.

Cultivating B2B Customer Loyalty

August 10, 2015 |  by Beth Negus Viveiros

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.