Keep Pace With What Customers Want Now: Forrester
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
Connecting on a global level in mobile means having empathy for your international users’ needs.
Customers have a lot of options online when it comes to shopping. Making a personal connection is one way to differentiate your site and make it a repeat destination.
Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.
In a move to extend its brand, furniture retailer West Elm is planning to open boutique hotels in five cities.
Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.
Early results of a survey on ABM trends by Scratch and demandDrive show that a little over a third of B2B companies have an ABM program in place, and 17% are in the process of launching one.
ll-bean-300L.L. Bean’s CEO Stephen Smith likens the current state of the world to the old Chinese proverb about living in interesting times.
Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey.