Putting B2B Marketing to the Test
Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that's a mistake.
Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that's a mistake.
The way you sign-off in your email signature could be just as important as the rest of your copy, according to a study by Boomerang.
In B2B, lead generation and lead nurturing are vital. But if those activities don’t ultimately result in conversion, well, there’s just no point.
The new normal is a world where the only way companies can thrive is to deliver meaningful customer experiences. Is your organization ready to lead the way?
Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.
Can you run into Target for one item and get out in under 10 minutes? Or, are you the type who leisurely roams the entire store? Either way, Target wants to make you happy.
Brands looking to take their digital strategies global need to consider all the aspects of localization for their sites.
Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.
Aqua Pharmaceuticals is using virtual reality (VR) to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious.
Blockchain, the tech behind bitcoin, may help revolutionize loyalty programs. Here's how.