IBM’s Iwata on the Future of Watson and AI
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.
Want to tell better B2B stories? Put your customer at the center of the tale.
Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.