Articles by Beth Negus Viveiros

The True Tale of Johnny Cupcakes

September 28, 2017 |  by Beth Negus Viveiros

Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.

Webinars Engage Prospects for Iron Mountain and Recall

September 22, 2017 |  by Beth Negus Viveiros

Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.

Q&A: Aberdeen’s Gary Skidmore on Engaging B2B Prospects

September 22, 2017 |  by Beth Negus Viveiros

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

Trifacta Creates a Tiered ABM Focus

September 20, 2017 |  by Beth Negus Viveiros

Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.

Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges

September 20, 2017 |  by Beth Negus Viveiros

At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.

Engaging Professionals is Challenging for B2B Healthcare Marketers

September 12, 2017 |  by Beth Negus Viveiros

Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health's Matt McNally.

Lenovo CMO Roman Outlines Marketing Challenges

September 12, 2017 |  by Beth Negus Viveiros

Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the "Jedi Challenges" augmented reality game.

To Reach Donors, Nonprofits Turn to Marketers….And Sharks

September 12, 2017 |  by Beth Negus Viveiros

Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week.

Q&A: Ben Wang on Arizona Coyotes’ Goals With Email

September 11, 2017 |  by Beth Negus Viveiros

Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.

Building Winning Webinar Programs

September 7, 2017 |  by Beth Negus Viveiros

Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.