Lead Attribution Must Go Beyond First or Last Click

|  by Beth Negus Viveiros

Tablets are becoming the primary computing devices for many professionals and consumers—and this will change the way marketers need to attribute the results of their lead generation campaigns.


Building Traffic With Content Marketing

|  by Beth Negus Viveiros

Optimizing content for lead nurturing means creating an effective promotion strategy that will give you the best reach and sharability.


The Rising Risk of Affiliate Call Fraud

|  by Beth Negus Viveiros

Performance marketing tactics like pay-per-call (PPC) are becoming more and more popular for lead gen marketers. Unfortunately, that means that PPC fraud is becoming more prevalent as well.


Mobile Holiday Sales Up Over 25%: IBM

|  by Beth Negus Viveiros

Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.


Driving Webinar Registrations and Attendance

|  by Beth Negus Viveiros

On any given day, consumers and professionals have oddles of webinars to choose from. How do you get them to sign up for—and then actually attend—your event?


What You Can Learn from Phone Calls

|  by Beth Negus Viveiros

You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?