8 Reasons Buyer Personas Fail

|  by Beth Negus Viveiros

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.


Mobile App Is Smooth Sailing for Princess Cruises

|  by Beth Negus Viveiros

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.


Marketing EDGE Honors Pam Larrick, Quad/Graphics

|  by Beth Negus Viveiros

Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.


Engaging Customers With Data Intelligence: Webinar

|  by Beth Negus Viveiros

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

content marketing

Four Steps for Better Content Marketing

|  by Beth Negus Viveiros

Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.