sales & marketing

Why Marketing Should Collaborate With Sales

|  by Beth Negus Viveiros

Leading edge B2B marketers are taking cues from their sales counterparts on how to expand marketing’s role in the sales process, says B2B LeadsCon speaker Bethany Perkins of Cielo.

lightbulb-drawing

The Secret to B2B Lead Gen: Cut Through the Clutter

|  by Beth Negus Viveiros

Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.

content marketing

The Essential Role of B2B Content Marketing

|  by Beth Negus Viveiros

Having marketing automation or account based marketing in place is great, but if a B2B organization doesn’t have the content marketing plan in place to back it up, those initiatives are doomed to fail.

Email concept with laptop ang girl hands

The Challenges of B2B Email Engagement

|  by Beth Negus Viveiros

Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde's Nancy Harhut, who will be a featured speaker at B2B LeadsCon.

heineken beer of cities

Live From PROMONext: Heineken is the Beer of Cities

|  by Beth Negus Viveiros

A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.

big ideas

Make Your B2B Brand a Priority

|  by Beth Negus Viveiros

The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference,