In B2B, Don’t Be Afraid to Test Something New

|  by Beth Negus Viveiros

What’s the best way to connect with the B2B buyer and close the sale? Testing a variety of approaches is the key, according to speakers at the B2B Online event in Chicago this week.


B2B Digital Spending Continues to Rise: Outsell

|  by Beth Negus Viveiros

B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.


Changing Expectations Key Theme of BMA15

|  by Beth Negus Viveiros

“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.


Are Your Customers Enjoying the Experience?

|  by Beth Negus Viveiros

Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.


Lessons Learned At the Adobe Summit

|  by Beth Negus Viveiros

Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.