Feb. 22 2012
As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights
The Latina shopper is a smart, knowledgeable shopper More...
Feb. 16 2012
2012 Trends To Watch in Games and Sweeps
What to watch this year in games, contests, and sweepstakes. More...
Feb. 16 2012
Smartphone Users Aim for Apps Over Mobile Web
1
If you're torn between developing a mobile app or optimizing your Web site, consider what device users you're targeting More...
Feb. 16 2012
Retargeting Outperformed General Sites in 2011
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost. More...
Feb. 16 2012
How Web Tags Can Help You See What’s Really Working on Your Site and in PPC
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracki More...
Feb. 16 2012
CM Listline: Tapping Masterfiles for Recency and Efficiency
Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisi More...
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