If users felt unsettled as they read about Facebook Graph Search and thought about how it might infringe on their privacy, they now have a tangible reason to complain: Quartz notes that on Dec. 11, 2012, Facebook updated its privacy policy, adding this new section: “When you hide things on your timeline, like posts or…
“Unfortunately, the truth of the matter is that far more organizations have mastered the art of generating leads than have mastered the science of converting leads into sales,” writes Patricio Robles at Econsultancy. He offers five steps for squeezing the most out of leads to get some ROI juice: 1) validate leads 2) score leads…
MarketingSherpa is sharing research from AWeber based on a survey of 3,159 small-business owners worldwide, which finds that 67 percent of small businesses plan on increasing their marketing spending in 2013. The company also found that small businesses will make more use of social media this year, with 70 percent planning to boost their presence…
In case you haven’t heard, mobile is kind of of the Ron Burgundy of 2013. Do a search for “mobile marketing” and you’ll be inundated with reports, statistics and tips about marketing via this channel. By one estimate, 6 out of 10 human beings on earth, including children and the elderly, have a mobile phone.…
Instagram is strutting its numerical stuff for the first time. Here are the statistics the company is sharing in its Press Center: – 90 million monthly active users – 40 million photos per day – 8,500 likes per second – 1,000 comments per second Of course, it’d be interesting to know what percentage of those…
A joint study from the ANA and MediaVest finds that 96 percent of marketers are currently using or planning to use mobile marketing in their marketing mix, while 85 percent of marketers say they plan to boost their mobile budgets in the near future. However, 42 percent of marketers are concerned about properly measuring results,…
At its anticipated event Tuesday, Facebook showed the world what it was building: Graph Search, a search tool that leverages users’ connections to deliver relevant results based on “recommendations” from their friends. Though Facebook
Litmus, a provider of email testing and tracking tools, has created an insightful infographic about how marketers can craft near-perfect email subject lines. Why not perfect? Because the perfect subject line is roommates with Bigfoot and the Loch Ness Monster
“The marketing industry runs on heuristics, although nobody actually uses that term,” writes Greg Satell at Digital Tonto. “Simple rules of thumb become axioms, which are then dressed up in a new, snappier shell and presented as insights. They are then recycled and reused.” Once these insights gain consensus and momentum, it gets hard for…
Mobile advertising revenue worldwide will hit $11.4 billion this year, according to Gartner. This would reflect a 17.0 percent increase from the $9.8 billion in global mobile ad revenue in 2012. According to Gartner, of the $11.4 billion in mobile ad revenue expected in 2013, $3.8 billion, or 33.5 percent, will come from North America,…
