Yahoo Set to Acquire Snip.it, Pinterest for Content Curation

Yahoo appears ready to make its third M&A deal since CEO Marissa Mayer came on board: The company is expected to announce its acquisition of Snip.it later this week. Snip.it is “a Pinterest-like site for article curation,” according to AllThingsD, which first reported the coming deal. The acquisition would cost an amount in the mid-teens…

Cause Marketing: Why Being an Advocate in Your Local Community Matters

By Tamara Weintraub, content marketing manager, ReachLocal Online and social media marketing has enabled small businesses to build relationships and promote products and services in new and dynamic ways. So, how can businesses use these platforms to build brand loyalty and encourage repeat purchases that drive long-term success? Many businesses find success with cause marketing,…

Local-Commerce Profile: Q&A With Koopedia

We’re continuing our series of profiles of local-commerce companies by featuring Koopedia. The purpose of these Q&A interviews is to give merchants, marketers and others in the industry a look at what some companies out there are doing. These profiles are also meant to offer different takes on the future of the local-commerce industry. Koopedia…

Infographic: 68% of Marketers Plan to Increase Data-Related Marketing Spending in 2013

Infogroup Targeting Solutions (ITS) and Yesmail Interactive have partnered to take a look at how companies plan on responding to the surge of “big data” in 2013. One of the fruits of that research is an infographic, which includes the following findings: – 68 percent of marketers plan to increased data-related spending in 2013 –…

Email Deliverability: Feedback Loops and White Lists

Feedback loops (FBLs) and white lists are two ISP offerings that help marketers achieve and maintain strong email deliverability. Responsys takes a look at how each of these plays a role: – Feedback loops: “Feedback Loops provide a path used by the ISPs to relay information (feedback) they receive from our recipients back to us.

Groupon No Longer Offers Gun-Related Deals

In the aftermath of the tragedy in Newtown, Conn., Groupon has paused all its gun-related deals. The company has canceled existing and planning offers for shooting ranges, conceal-and-carry and clay shooting. “All scheduled and current gun-related deals featured on Groupon North America, including shooting ranges, conceal-and-carry and clay shooting, have been placed on hiatus while…

How Marketers Can Master the ‘Know, Like, Trust’ Factor to Grow Your Online Audience

Here’s the cold reality: “No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place.” That one piece is the “know, like, trust” factor. Lucky for you, Georgina El Morshdy, a copywriter and content marketing consultant, shares some helpful tips:…

Content Marketing: The First Steps You Need to Take to Get Started

Content marketing is the top priority for digital marketers in 2013, according to a report from Econsultancy and Adobe. The study found that 39 percent of marketers point to content marketing as a priority this year, up from 29 percent last year. The strategy is clearly picking up steam, which makes it imperative for marketers…