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Facebook Surpasses Google Maps to Become the No. 1 Mobile App in the U.S.

There’s a new No. 1 mobile app in town, according to comScore. Its latest Mobile Metrix ranking shows that Facebook’s mobile app boasted 85.6 million unique visitors in December. Up until mid-September, Google Maps held the No. 1 spot; in December, it had 74.6 million visitors, making it No. 2. Google Maps’ sudden decline in…

Twitter’s CEO Offers a Preview of In-Tweet Videos

At 11:48 a.m. EST on Wednesday, Twitter CEO Dick Costolo tweeted this: Steak tartare in six seconds. vine.co/v/bOIqn6rLeIDvia @dhof – dick costolo (@dickc) January 23, 2013   No, that’s not an animated GIF

Content Marketing: The 10+ Things Marketers Must Do

In the past couple weeks we’ve covered how to define content marketing, what to know before getting started with content marketing and tangible first steps to get started with content marketing. Now let’s move forward with a look at the do’s and don’ts of content marketing. We gathered the insights of numerous experts on the…

Spoiler Alert: Predicting the Future With Top Trendspotter Marian Salzman

By Richie Hecker, Chairman of inSparq Top trendspotter but Marian Salzman of PR agency Havas Life, can identify the trends that will shape the rest of 2013. That's because she's done it before. Salzman offered her outlook at NRF Retail's Big Show and explained how social patterns will transform world culture, politics, technology and economy…

Infographic: The Top 10 Retail Brands on Social Media Platforms

Retail Customer Experience, a website dedicated to helping retailers understand customers, has put together an infographic offering an overview of the top 10 retail brands on major social media platforms: Facebook, Twitter, Google+, Pinterest, YouTube and Klout. Here are the top three retail brands on each platform: – The top three retail brands on Facebook…

5 Ways to Use Instagram in Your Marketing Strategy

Instagram boasts 90 million monthly active users, 40 million photos shared on its social network every day, 8,500 likes per second and 1,000 comments per second. Yet marketers might not have a good grasp on how they can leverage a potentially large, engaged audience on Instagram to meet their business goals. Here are five pieces…

Why Google’s HTTPS Encryption for Searches Will Kill Organic SEO

Have you heard about HTTPS/SSL encryption for Google searches? Do you know why you should care about it? Don’t let the acronyms fool you into thinking that it’s irrelevant to you. If you rely on organic SEO in any way, you should be paying attention. Chris Horton, a content creator and digital strategist for SyneCore…

Content Marketing and Long-Form Content: It’s About Value, Not Words

Should content marketers and professional bloggers consider producing long-form content? According to one analysis, longer-form posts don’t necessarily lead to more engagement. Also, maybe long-form content can be better communicated through other mediums (e.g., e-book, webinar, etc.). But for those who want to dive into the long-form pool, know that there are more challenges there…

5 Things Small Businesses Should Do With Facebook Nearby

Facebook updated its “Nearby” feature in its iOS and Android mobile apps back in mid-December. Now that the revamped Nearby is widely rolled out and with Graph Search on its way to more and more users, it’s high time for small businesses to consider how they can take advantage of Nearby to squeeze out all…