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Facebook, Google+ and YouTube Are the Top 3 Social Media Platforms

According to data from GlobalWebIndex, a research firm, Facebook is the king of social media, boasting 51 percent of all global Internet users as its user base in the fourth quarter of 2012. Google+ took the No. 2 spot with 25 percent of the worldwide Internet population, while YouTube and Twitter each claimed 21 percent.…

5 Ways Marketers Can Prepare for a World Without Google’s Love

It appears that businesses and marketers are experiencing a growing sense of mistrust with Google. The search giant is quite the driver of traffic to websites, but its recent HTTPS encryption for searches can be seen as a hint at a future where Google goes even further, stopping the flow of traffic to websites, hurting…

What Marketers Can Do With Facebook Graph Search: CTRs Sponsored Results, Research

Those who are scheming ways to “game” Facebook’s graph search should know this: there’s no such thing as graph search optimization. “If your page is built properly and all of the information is up to date in the about section, there’s really nothing you can do to boost your results but make sure you keep…

3 Types of Content That Can Drive More Leads

In a world where content marketing is taking companies by storm, it’s mort important than ever not only to create content, but to churn out content that’s dynamic, interactive and timely. Seth Lieberman, CEO of SnapApp, wrote a guest post for Eloqua offering three ideas for types of content that can engage and convince audiences…

Infographic: The Cost of Poor Website Performance

SmartBear Software, a provider of tools for software developers, has put together an infographic detailing how costly it is for companies that have poorly performing websites. This visual walkthrough “highlights the brutal consequences of less-than-awesome load times and poor mobile performance year round,” according to the company. Here are some of the interesting tidbits included…

Media Plans With Facebook See 24% More Sales Than Those Without

According to Aggregate Knowledge (AK), a media intelligence company based in San Mateo, Calif., media plans that utilize Facebook drive 24 percent more sales than media plans without the social network. “The ability to do ‘view-through attribution’ on Facebook differentiates AK by giving marketers more granular insights into their Facebook campaigns compared to other channels,…

How to Turn Customers Into Content Marketers

According to a recent survey from VerticalResponse, finding and posting content is the most time-consuming social media activity for small businesses. Meanwhile, 43 percent of small businesses spend six or more hours per week on social media, and 66 percent are spending more time on social media than they did a year ago. Clearly, this…

Facebook Cuts off Twitter’s Vine From ‘Find Friends’ API

Recently Facebook has decided to stop giving its competitors access to its social graph. In particular, it cut off Twitter’s Vine video sharing app and messaging app Voxer from “Find Friends,” the social network’s API that enables users to connect with their Facebook friends. The company is pointing to its Platform Policy, which states that…

Google’s Revamped Image Search Means Better Click-Through Rates

On Wednesday Google announced an improved Image Search based on feedback from users and webmasters. The revamped product will be rolled out to users over the next few days. The new interface features an in-line panel, which Google says will make the experience “faster, more beautiful, and more reliable.” Users will be able to flip…