Email has remained a steadfast communication tool for marketers, but for the medium to remain relevant it must evolve to cater to what consumers expect. Here are three ways email needs to progress: 1)
Say what you will about the nearly sickening pervasiveness of all things “mobile” these days. “There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking for information? Inbound marketing.” According to Flurry, mobile app usage has surpassed Web browsing and is catching up…
Social media and other Web-based channels offer good sources of real estate leads, but the simple fact of the matter is that prospective customers can be found wherever people are found. One challenge presents students with the task of making 100 contacts in just seven days. It’s a daunting task if you don’t know where…
Group Commerce, a daily-deals platform for media companies, has laid off 31 of its employees, or 28 percent of its 109-person workforce. The laid-off employees were located in six cities and were all in the local-services department, handling everything from sourcing deals for publishers to operations, according to Business Insider, which broke the news. While…
Poor lead quality is a marketer’s nightmare, which is bad news for their sleep given that lead quality has steadily declined in the last five years. One reason is the increase in the number of players in the game, which means complex interconnections and decreased transparency. Another reason is an increase in fraudulent leads. Here…
In the past few weeks, we’ve covered many of the basics of content marketing: –
By Muhammad Yasin, director of marketing for HCC Medical Insurance Services The beginning of the year is a great time to get a fresh start on many things, and this is why so many people make resolutions for the new year. For businesses too, this is a great time to look at your marketing plans…
Optify, a provider of digital inbound-marketing software, created an infographic titled, “Search and Deploy: B2B Online Marketing Trends in 2012.” It offers an overview of B2B online marketing benchmarks and observations from last year. Here are some of the interesting findings: –
“A social media call-to-action is an image or text that grabs your readers’ attention at a trigger point on a social media platform and focuses it on the next step you want the participant to take,” according to Heidi Cohen, an online marketing expert. She points out three pitfalls when it comes to creating social…
Remember those New Year’s resolutions so many marketers made about a month ago? With January not even over yet, there’s a chance that you or someone you know have already fallen behind on your lofty commitments for 2013
