What Apple’s iBeacon Means for Local Commerce and Location-Based Marketing

Apple’s iBeacon was probably one of the most important iOS 7 features unveiled at WWDC, and it’s already being utilized in interesting ways. Steve Cheney, head of business at GroupMe (acquired by Skype) who has experience with marketing software and systems-level solutions to Google and Apple, shares his thoughts on how iBeacon will transform local…

Study: Social Media Engagement Is Correlated With Better Customers, More Purchases

Social media holds a significant and influential place in the customer life cycle, according to a study from Google’s Wildfire division, conducted by Forrester. Among the major findings is that social advertising is an effective way to alert consumers about new products and services. The four stages According to Forrester, there are four stages of…

How to Generate B2B Leads on Facebook: 5 Simple Secrets to Remember (Slideshow)

LinkedIn is, unsurprisingly, the go-to social media platform for B2B lead generation, but Facebook isn’t too far behind. The question is whether B2B marketers know how to maximize their lead-gen efforts on Facebook, which is known much more for its ability to reach consumers rather than business decision-makers. A slideshow posted by HubSpot on SlideShare…

Mobile Marketing Budgets Grew 142% Between 2011 and 2013

According to a study from Interactive Advertising Bureau (IAB) and Ovum, brand marketers’ mobile budgets grew 142 percent between 2011 and 2013. In the update to the 2011 “Marketer Perceptions of Mobile Advertising” survey, 32 percent of marketers say they have annual mobile budgets exceeding $300,000, which dwarfs the 7 percent of marketers who had…

Online Brand Boss: ‘Real’ Control Methods Revealed for Brand Managers

By Michael Weissman, chairman and CEO, SYNQY Corp. Companies make huge investments in brand marketing -- nearly $500 billion globally each year -- to communicate as effectively and beautifully as possible. But as soon as they distribute their brand content to resellers, blogs, social media and other online outlets, the content becomes out-of-date, old content…

TCPA Compliance After Oct. 16, 2013: Everything Marketers and Lead Generators Need to Know

The Federal Communications Commission (FCC) enacted the Telephone Consumer Protection Act of 1991 (TCPA), which shields consumers from unwanted telemarketing calls, prerecorded or autodialed calls (“robocalls“), fax transmissions, and text messages. However, on Feb. 15, the FCC revealed that it would adopt two revisions that will go into effect on Oct. 16: one that requires…

The Importance of Predictive Lead Scoring: Q&A With Lattice Engines

It’s no secret that lead scoring is important for marketers and sales teams: Two-thirds of marketers said lead scoring is important to their success, according to HubSpot’s “2013 State of Inbound Marketing” report. However, what might not be so apparent is that there’s a lot that can be done to improve how leads are scored.…

Infographic: Real Estate Lead Generation and Online Marketing Tips

Que Commerce, a digital marketing firm, has shared an infographic offering a thorough overview of digital marketing for real estate agents. It covers the top 10 real estate sites, the current vs. trending lead-generation model, the implications of popular online marketing channels for prospects, the power of search and what the real estate lead funnel…