4 Predictions for Martech in 2018

|  by Sam Melnick

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

5 Content Marketing Myths to Bust in 2018

|  by Ana Cook

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.

influencer marketing

What Micro-Influencers Can Do For You

|  by Promise Phelon

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

5 Tips for Striking a Balance in Ecommerce

|  by Yancy Oshita

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

Better B2B Lead Gen in 2018: 3 Tips

|  by Tom Shapiro

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

4 Ways to Get Ready for the AI Revolution

|  by Ranjita Ghosh

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Six Elements of Effective Marketing Creative Design

|  by Danielle Riley

A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.