Internet Ad Revenues in the U.S. Top $20 Billion in H1 2013, Mobile Surges 145%

According to the latest figures from the Interactive Advertising Bureau (IAB) and PwC US, Internet ad revenues in the U.S. hit $20.1 billion in the first six months of 2013, an 18 percent increase from the $17.0 billion in Internet ad revenues in the first half of 2012. The latest “IAB Internet Advertising Revenue Report”…

Why Google Is Encrypting Search Keyword Data and How to Work Around It

Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a…

How to Use Interactive Content to Generate, Qualify and Nurture Leads: Q&A With SnapApp

Using content to generate, qualify and nurture leads is one thing; using interactive content like personality tests, polls and trivia quizzes to generate, qualify and nurture leads is a whole other game, one that marketers should know about. To learn more about how interactive content can be used to generate, score and nurture leads, we…

Survey: 26% of Advertisers Buy Native Mobile Ad Placements, 97% Say They’re Effective

According to a survey from Sharethrough, nearly all U.S. advertising professionals are buying mobile ads, and in the near future it looks like nearly two-thirds of them will be buying native mobile ad placements. For those in need of clarification on what, exactly, “native advertising” is, Sharethrough offers the following definition: “Native advertising is a…

Infographic: The Differences Between Offline and Online Leads

Salesforce, the CRM and cloud computing company, has put together an infographic laying out the key differences between offline and online leads. Here are some of the interesting bits of information included in the infographic, gleaned from a number of sources: –

Study: B2C Brands Are Deeper Into Mobile Advertising Than B2B Brands

When it comes to mobile advertising, B2B companies are essentially dipping their toes in the water while B2C companies are swimming around. That’s one of the main findings of an updated survey from Interactive Advertising Bureau (IAB) and Ovum. According to the study, 41 percent of B2B marketers surveyed said their approach to their mobile…

New, Bigger Shared-Link Images on Facebook Yield 69% Increase in Clicks

Back on Sept. 10, Facebook quietly introduced larger images on link shares. The reveal, made on the company’s Facebook + Journalists page, said the goal was to “increase click-through rates on links as larger images are more engaging.” So was the goal accomplished? A study from EdgeRank Checker has the answer, and it’s a resounding…