Back in May, word was that LivingSocial was placing its hope in events to prop up its struggling business. At the time, it seemed somewhat viable, as the company sold 561,469 vouchers for experiences and events in the U.S. in the first quarter of the year, up 850 percent from the first quarter last year.…
Call centers can be powerful allies for B2B companies looking for help in generating and nurturing leads
By Chandler Galt, social media account manager at Webmarketing123 On a daily basis, I interact with B2B marketers who doubt the usefulness or effectiveness of social media marketing. More often than not, these marketers have either not experimented with this form of digital marketing, or they have invested very little money or effort into creating…
When the topic of conversions is discussed, many words are devoted to factors like colors, Web design and calls to action. But what about names given to companies, products and services? “Coming up with creative names for your products and services, as well as finding creative uses of these names, can help you gain more…
Facebook, Twitter, Instagram, YouTube and even Google+ are probably social media platforms that brands and their social media managers use every day. LinkedIn, on the other hand, might be the redheaded stepchild of the social media world, thanks to its reputation in the minds of some for being a stodgy place people only turn to…
Pinterest is known more for being a place where women pin photos of clothing and recipes than a legitimate platform for businesses, but that doesn’t mean the latter can’t be true. In a post for Entrepreneur, author Karen Leland shares eight types of Pinterest boards that might help businesses achieve certain goals: 1)
By Laurie B. Beasley, president, Beasley Direct Marketing In an earlier blog post ("How to Improve Organic Search and PageRank With Link Building"), we discussed how Google assigns value (PageRank) to your online material and what Google views as natural or artificial link building. In this post, we examine some best practices for building those…
PMG and Kenshoo have teamed up to share an infographic offering an informational overview of what the 2013 back-to-school season will bring for digital marketers. One of the big findings the companies share is that consumers spent $83.8 billion on back-to-school shopping last year. Big retailers are expected to see 14 percent more back-to-school sales…
When you think of B2B lead generation and social media, LinkedIn probably comes to mind right away. But there are effective ways to generate B2B leads using other social media platforms, those usually thought to be for consumer-oriented interactions (e.g., Facebook, Instagram, Twitter). Here’s a look at how B2B companies can leverage social media channels…
When Yahoo acquired Tumblr back in May, the press release noted that Tumblr boasts more than 300 monthly unique visitors, and that more than half of its users are utilizing the platform’s mobile app. These mobile users access the app an average of seven sessions per day. So when Tumblr makes an update to its…
