Back in late May, Google announced a pretty major update to Gmail: the introduction of five tabs that will automatically categorize emails as fit for one of five tabs: –
Marketing automation is seeing widespread adoption, and the number of skeptics is declining. If, however, you or your company is still in need of convincing, Salesforce.com company Pardot has an infographic to help shed some light on the return on investment (ROI) of marketing automation, not to mention a simple calculator to help illustrate the…
The term “daily deals” is close to an anathema in the U.S. these days, but in China the industry appears to be on greener ground. According to an article spotted by Tech in Asia, Chinese daily-deals site Gaopeng reportedly closed a $30 million round of new funding. The funding, which is unconfirmed, is believed to…
Infographics are, for better or worse, all over the Web these days. They offer marketers a visually charged way to quickly and simply convey loads of information, a boon in this era of content marketing, all things images and short attention spans. So it’s not surprising that SlideShare, owned by content-focused LinkedIn, has announced a…
Fresh off of a big Series B round of funding, Inadco appears to be in prime position to thrive in the increasingly mobile world of marketing and lead generation specifically. Its bread and butter is a product called Form Ads, which are native ads that aim to give marketers intent-based, real-time connections with consumers without…
When it comes to customer acquisition and retention, Facebook appears to be of utmost importance for local merchants, according to a survey conducted by Reply.com. Nevertheless, email remains an important tool for retaining new customers. Reply.com’s “Pulse of Local Business Survey” found that 65.1 percent of respondents said they use Facebook to acquire new customers…
Clearpoint Agency, a PR firm serving B2B and B2C clients in various industries, has created an infographic covering why and how social media marketing is relevant for B2B companies. Here are some of the interesting bits of information it shares: –
In yet another stroke of bad news for daily deals, a survey conducted by Reply.com found that the majority of local merchants in the U.S. haven’t run a daily deal in the past six months. More than 6 out of 10 respondents said it’s unlikely that they’ll run such a campaign in the near future.…
Display advertising has endured a lot of criticism recently, but that doesn’t change the fact that it’s still a significant medium. According to IAB and PwC’s report recapping online advertising in 2012, display-related advertising (i.e., display/banner ads, rich media, digital video and sponsorship) accounted for $12.0 billion in revenue in 2012, or 33 percent of…
Back in February during the company’s fourth-quarter 2012 earnings results, LinkedIn CEO Jeff Weiner mentioned the prospect of serving sponsored content within users’ activity streams, adding that the company had been testing in-steam ads for a few months beforehand. Today LinkedIn has officially unveiled Sponsored Updates, which takes a page from Facebook’s Sponsored Stories playbook.…
