content marketing

Three Game-Changing Content Marketing Highlights of 2014

|  by Susan Levand

2014 was a year of change in the content marketing industry. Last year, the majority of marketers were still trying to define and implement content. But by now, most marketers understand the crux of content marketing and are therefore asking, “How do I actually do it?” Here are some of the year’s most game-changing advancements…


Top 5 Best Practices for Insert Media Creative

|  by By Joyce Beggs

When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.


Coke & American Idol Fizz Out

|  by Suzanne Vranica (WSJ)

After a long relationship, Coke has decided to exit the American Idol stage.

video marketing

Video Marketing to Go Prime Time in 2015

|  by Tyler Lessard (MarketingProfs)

This article lays out 5 ways video will change the landscape, like video marketing becoming a strategic tool for lead generation and qualification.


Maybelline Tests Wild Print Cover Promotions

|  by Stuart Elliott (

Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads.  Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open…


Dove, Oreo (+Others) Facebook Marketing Tips

|  by Andrea Vahl (Social Media Examiner)

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.


The C-level Social Media Gap

|  by Marketing Tech Blog

Not everyone in the c-suite is walking the social media talk and that's causing a crack in internal employee communications.