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Five Ways to Win Customer Loyalty

|  by Geoff Smith

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

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How Jessica Alba Launched the Honest Company

|  by Lindsay Blakely (Chicago Tribune)

When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.

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