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21 Questions You Must Ask The Marketing Team

|  by Bruce Kasanoff (Forbes.com)

Provoking frank discussions is not always easy. Here's 21 questions to pose to the marketing team to open up the conversation and generate new ideas.

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Creating a Successful Second-Screen Experience

|  by David Saef

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

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Putting a Face on Anonymous Data

|  by Naras Eechambadi

How can marketers get precise and targeted user data, especially for digital advertisers, if the audience is working just as hard to stay in the shadows?

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The Changing Face of User Generated Content

|  by Dan Kimball

Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC

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4 Tools to Remove Fake Followers

|  by Lisa Karl (SocialMediaExaminer)

Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here's 4 tools to find and remove fakers.

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Do you Rely on Gut Instinct Over ROI?

|  by admin

A new report from eMarketer sheds light on just how little marketers actually know about ROI for the channels they select to market in.

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