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Feb. 22 2012




As Hispanic Population Grows, So Do Challenges for Marketers: 5 Insights

The Latina shopper is a smart, knowledgeable shopper

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Feb. 16 2012




 

Feb. 16 2012




 

Feb. 16 2012




2012 Trends To Watch in Games and Sweeps

What to watch this year in games, contests, and sweepstakes.

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Feb. 16 2012




Smartphone Users Aim for Apps Over Mobile Web 1

If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting

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Feb. 16 2012




Retargeting Outperformed General Sites in 2011

Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.

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Feb. 16 2012




 

Feb. 16 2012




How Web Tags Can Help You See What’s Really Working on Your Site and in PPC

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

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Feb. 16 2012




CM Listline: Tapping Masterfiles for Recency and Efficiency

Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes a lot of effort to net out an adequate prospect file from the merge-purge of multiple response list hotlines due to the costs and time required to get the job done right.

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