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Posted on by Patty Odell

76% of senior-level marketers in the U.S. have a person on their team responsible for leading marketing technology, the study found.

chief marketing technologist

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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