Are you into Video Marketing? How and Why All B2B Marketers Should Be

Posted on by Patty Odell

Did you know that the “play button” is the most compelling call to action on the web?

B2B Video Marketing
72% of B2B buyers watch videos throughout their entire path to purchase

It’s all about video, video, video. Every day more than 8 billion videos are watched on Facebook. Add to that, every month more than 6 billion hours of video are watched on YouTube and by 2018 an astonishing 80% of all web traffic will be video.

On the B2B front, 72% of B2B buyers watch videos throughout their entire path to purchase and nearly half view 30 minutes or more of video content while researching. And 96% of B2B companies are planning to use video over the next 12 months, according to Business 2 Community. That’s why video production and marketing are important strategies for B2B marketers and the process may be easier than you think, including shooting crisp video with your iPhone. The key is to understand what makes a video successful.

There are many types, depending on your audience.

  • How-to-content
  • Repurposed Webinar videos
  • Thought leadership
  • Fun, company culture content

Join Chief Marketer Thursday, Nov. 17, for the “Video Marketing Myth Busting: Starting is Easier Thank You Think.” online educational session. Greg Kelly, Product Marketing Specialist at Vidyard, will take you through—step by step—what you need to do to prepare and create your first video, and even how you can measure that video’s success!

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