Applebee’s Forks Over its Instagram to Customers

Posted on by Chief Marketer Staff

Lauren Johnson (AdWeek)

Applebee's InstagramFor the next year, Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag. Risky or right on? You be the judge.

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