Amazon Winning the Holiday Toy War

Posted on by Chief Marketer Staff

Iron-ManBy Matt Townsend, Bloomberg News

This holiday season, is proving to be a more reliable online source for shoppers looking for hot toys, according to a survey from Bloomberg Industries.

Target, Wal-Mart, Toys ‘R’ Us and Kmart all performed worse than their ecommerce rival. Target did the worst, with only 40% of the 100 toys looked at in-stock, such as the Hasbro Iron Man 3 Sonic Blasting Figure. In comparison, Amazon had 95% in-stock.

With U.S. consumers weighed down by a patchy economic recovery and stagnant wages, researcher ShopperTrak predicts that holiday sales will rise 2.4 percent, the weakest since 2009.

For the complete story, click here.


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.