Amazon Prime Membership Goes Up 25%

Posted on by Chief Marketer Staff

By Brad Stone and Joshua Brustein (Business Week)

amazon-primeThis week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor. Investor anxiety has hovered around the Prime price increase since the company’s January earnings call, and Amazon stock is down about 7% this year.

For more, check out this article from Business Week, which looks at the growing importance of Amazon Prime to the online shopping titan, and considers whether the price jump will lead to any significant customer churn.

 

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