Alltel Customers Mobilize Love Letters

Posted on by Chief Marketer Staff

Wireless telecommunication giant Alltel is hoping to spread some love just in time for Valentine’s Day.

In its Postmarked with Love Valentine’s Day Sweepstakes customers can create Fujifilm mobile postcards with their camera phones by selecting a picture and frame from their phones to personalize with a message. The postcard is created and then Alltel prints it and mails it to the recipient. The promotion, offered at Postmarkedwithlove.com, runs through Feb. 14.

Each customer who sends a postcard will be entered to win a three-night getaway for two to one of three inns: Charlotte Inn in Martha’s Vineyard, MA, Planters Inn in Charleston, SC, or The Inn at Occidental Sonoma, CA. The prize includes airfare, dinner for two and $200 in spending money. Participants will also be eligible to win one of 25 pairs of $50 Visa gift cards given to both the sender and recipient of postcards. Postcards with a golden heart on the back indicate the winners.

“We’ve always looked into how we can provide something for customers that’s fun,” said Alltel spokesperson Laura Cook. “We feel using the Fuji postcards is such a great way to do this since we have so many customers taking pictures all the time.”

The promotion will be supported by direct mail, inserts in customers’ bills and online through Alltel’s Web site.

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