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Unconventional Marketing Gets Attention for Charities

By Nov 14, 2013

David Wallis (New York Times)

Real BearsA number of brands and agencies, including DDB New York, on taking on charities as pro bono clients and dishing up provocative ads and marketing that are shocking audiences like the “Real Bears” (right) by The Center for Science in the Public Interest, a funny but gruesome parody on the soda-drinking polar bears in Coca-Cola’s commercials.