Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz
Stuart Elliott (NYT)
The Kraft campaign for its new line of nine meal-starters is indicative of how ads from mainstream marketers are loosening up—or becoming crass and crude, depending on your perspective—to reflect changing societal mores, particularly when it comes to younger shoppers. Kraft is not alone in its approach, which some in advertising are questioning.
