GMR Marketing, a global sports, entertainment, and lifestyle marketing agency, has opened an office in Sao Paulo, Brazil.
Celso Schvartzer, Schvartzer, a senior executive marketer with close to 30 years of brand marketing experience in Latin America, will lead GMR’s efforts in the region.
Previously, Schvartzer led brand activation efforts for Coca-Cola Brazil for the Olympics and FIFA World Cup, and helped craft the Brazilian Olympic Committee’s sponsorship plan for the 2007 Pan American Games.
Most recently, he was CEO of LiveWright, a non-profit that aims to turn Brazil into an Olympic powerhouse by helping to fund sports programs.
The Sao Paulo office joins other recently opened offices in Singapore, Australia and New Zealand. GMR now operates 22 offices worldwide on five continents and has executed client programs in 70 countries over the last 18 months.