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May. 23 2013

Three Core Objectives for the Successful CMO

The Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful. More...

Mar. 18 2013

Attracting Talented Employees Takes on New Urgency: Q&A 1

Experiential marketing agency All Terrain recently hired a senior manager of talent management, Karen Curran, to acquire, develop and retain top talen More...

Jan. 03 2013

6 Influencer Marketing Trends for 2013

Influencer marketing has experienced explosive growth. Here's what's trending for the New Year. More...

Dec. 04 2012

5 Pinterest Pointers for the Holidays

It takes a combination of common sense and creativity to get the most return from your efforts on Pinterest. Here are few suggestions: More...

Nov. 15 2012

4 Ways Marketers Can Use Private Pinterest Pinboards 2

Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways. More...

Sep. 14 2012

2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA 6

2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest. More...

Sep. 14 2012

2012 PRO Award Winner: Team Detroit for Ford

2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Focus Rally" promotion. More...

Aug. 06 2012

Jockey and Target Join to Sell Women on Men’s Briefs 16

JKY by Jockey debuts "It's Time to Change Your Underwear" campaign at Target stores, using insights about who buys it (women) and how. More...

Aug. 03 2012

2012 PRO Award Finalist: Weber Shandwick for Kraft Foods

On March 6, 2012, the Oreo cookie celebrated its 100^th birthday. Weber Shandwick was charged with ensuring that the celebrations were More...