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Strategies for Measuring the Impact and Success of Purpose-Driven Campaigns
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
A Roadmap for Amazon Marketing Investment
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Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
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Solutions for Marketers’ Consumer Data and Privacy-Focused Pain Points
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
How Marketers Can Prepare for a Cookie-less Future
How OOH Advertising Might Play Out Post-Pandemic
CFOs: The Marketer’s Key to the C-Suite
Three New Instagram Tools for Social Media Marketers
Solutions for Marketers Using a Zero-Based Budgeting Approach
Five Tips for Getting More ROI From Influencers
Formulating Your 2020 Data-Driven Marketing Strategy
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