ABC Cooks Up ‘Desperate’ Recipe Contest

Posted on by Chief Marketer Staff

ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show.

The network is teaming up with Share Our Strength, an organization dedicated to fighting hunger and poverty, to launch a cook-off cause marketing promotion to raise money to help end childhood hunger. Building off the Desperate Housewives Cookbook, Juicy Dishes and Saucy Bits, ABC is hunting down viewers’ favorite dinner recipes.

Consumers can enter the Desperate for Dinner National Cook-Off promotion online at ABCDesperateforDinnerSweepstakes.com. Each recipe will be judged on creativity, originality and use of ingredients. In each of the 65 markets where the promotion is running, one first-prize winner will receive a basket of gourmet cooking items, complete with cooking utensils, spices, an autographed Desperate Housewives Cookbook and a chance to compete in a national cook-off on Good Morning America. Fourteen runners-up will receive the cookbook.

Finalists will compete in the November cook-off alongside a Desperate Housewives cast member; celebrity chefs Sean Hardy, Don Yamauchi and Marc Murphy will select the winning recipes.

As part of the promotion, ABC will present Share Our Strength with a monetary donation$50,000— to continue the fight against childhood hunger. Nearly 14 million children face hunger in America, according to Share Our Strength. In addition, ABC will make a donation to the organization from sales of the Desperate Housewives Cookbook. The book will be available Sept. 26 for $20.95.

The contest runs through Oct. 15. Finalists will appear on Good Morning America on Nov. 13. Online materials support. The third season of Desperate Housewives airs at 9 p.m. ET Sept. 24 on ABC. Impact Marketing, Los Angeles, handles.

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