A Handful of Clever Marketing Principles and Pokémon Go Goes Wild

Posted on by Patty Odell

As the saying goes, you’re living under a rock if you haven’t heard about—or yet played—Pokéman Go, the mobile app game enjoying astounding skyrocketing popularity.

So how did it become such a craze so quickly? A handful of clever marketing principles turned the niche augumented-reality infused mobile game into a frenzy.

Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products. For example, he explains the importance of the timing of the release. Summer is here and kids are out of school. Read on to put these seven lessons to good use.

Pokémon GO is built on Niantic’s Real World Gaming Platform and uses real locations to encourage players to search far and wide in the real world to discover Pokémon. The game allows players to find and catch more than a hundred species of Pokémon as they explore their surroundings. A Fortune.com report says that Niantic will soon offer advertising opportunities, or “sponsored locations” on the game.

Watch the video:

Related articles:

How to Improve Your Mobile Marketing Campaigns
Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!