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Successful Marketing Dad Petitions Dove to get “More Real”

Genevieve Shaw Brown (abc News) A dad of two girls who has made millions in his marketing and advertising career is asking a company, Dove, with one of the most successful campaigns in recent memor

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content maze

Article

Oct. 01 2014




B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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Article

Sep. 30 2014




5 Steps for Assessing Marketing Technology Business Value

Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.

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Article

Sep. 29 2014




Sorting Out the Chaos of Marketing Tech Change

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

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Article

Sep. 25 2014




Big Marketing Ideas for 2015

It’s never too early to start looking forward, and with budgeting season here ClickZ’s Aaron Kahlow has a list of seven essential planning ideas for the year ahead.

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Technology in the hands

Article

Sep. 25 2014




Device Changes to Google & Bing Marketers Should Know

There have been some mobile advertising changes to Google and Bing that marketers should be aware of with regard to pay-per-click campaigns.

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Article

Sep. 25 2014




Online Marketing Services for Small Business

Check out these 25 solutions that can make life easier for small businesses, from SEO and pay-per-click advertising solutions to social media and content marketing.

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Article

Sep. 25 2014




Online Marketing Tips for B2B

Twelve tips for marketers embarking on digital programs in the year ahead, from blogging to social strategies.

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Article

Sep. 23 2014




The Non-Creepy Future of Personalized Marketing

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.

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Article

Sep. 22 2014




Driving Engagement with Video Cloud Solutions

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

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Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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