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Successful Marketing Dad Petitions Dove to get “More Real”

Genevieve Shaw Brown (abc News) A dad of two girls who has made millions in his marketing and advertising career is asking a company, Dove, with one of the most successful campaigns in recent memor

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Article

Oct. 17 2014




Mobile Viewers Feel Haptic Technology

You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

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Article

Oct. 16 2014




Tip Sheet—Retargeting Tricks & Trends

In this Tip Sheet, discover: Ideas for more controlled and effective B2B retargeting The impact of retargeting on Facebook for desktop and mobile Ways to make your personalized digital advertising feel welcome and not creepy And more! Sponsored by:

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Article

Oct. 16 2014




Repurposing SEO Content 1

Creating great content for SEO purposes can drive traffic to your site, but the value of that content doesn’t have to stop there.

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Article

Oct. 16 2014




2015 Search Marketing Trends

Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.

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Article

Oct. 13 2014




Successful Webinars Start With an Optimized Registration Page

If you want your next webinar to be a success, begin with reg and confirmation pages optimized to make the experience as painless as possible.

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Article

Oct. 09 2014




Location-Based Marketing Best Practices

New Chief Marketer Special Report

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Article

Oct. 09 2014




Online Marketing Myths Debunked

While not every marketing tactic may be the best fit for a business, that doesn’t mean certain tactics won’t work at all.Sage Island ceo and creative director Mike Duncan weighs on some of the biggest online marketing myths out there.

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Article

Oct. 09 2014




Creating a Video Marketing Plan

Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

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Article

Oct. 09 2014




New Content Marketing Strategies

There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.

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Article

Oct. 06 2014




Videos Boost Engagement and Conversion for eBags

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

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