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Branded Videos Losing Ground to Individual Users Sharing Same Videos

Carla Marshall (ReelSEO) This is all about chocolate and a close look at why among the Top 10 most shared ads for brands that market chocolate

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video marketing

Article

Apr. 24 2014




Video Marketing: Using Hard Data Versus Assumption

For video marketing, CMOs are making more assumptions than using hard data to get it right.

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branded video

Article

Apr. 24 2014




Branded Videos Losing Ground to Individual Users Sharing Same Videos

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

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Honey Maid

Article

Apr. 17 2014




Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

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video marketing

Article

Apr. 16 2014




Brand Experiences Drive Big-Time Results for Interactive Video

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

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content marketing

Article

Apr. 16 2014




Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

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IKEA Home Tour

Article

Apr. 03 2014




IKEA Puts Employees on the Road to Provide Home Makeovers

IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.

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Hotels.com Captain Obvious

Article

Apr. 03 2014




Hotels.com Campaign is, Well Obvious

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”

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Mobile retail

Article

Apr. 01 2014




The Device Matters in Search

Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.

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consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

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sprint hamsters

Article

Mar. 27 2014




When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in 2

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

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