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Successful Marketing Dad Petitions Dove to get “More Real”

Genevieve Shaw Brown (abc News) A dad of two girls who has made millions in his marketing and advertising career is asking a company, Dove, with one of the most successful campaigns in recent memor

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Multitasking businesswoman at work

Article

Sep. 18 2014




Keys to Creating Killer Content

Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they’re creating and promoting the right content.

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Article

Sep. 18 2014




2014 Online Marketing Trends

Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.

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Article

Sep. 18 2014




The Human Side of Paid Social

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

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video content marketing

Article

Sep. 15 2014




Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

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Article

Sep. 11 2014




Unusual Keyword Sources Can Spell Success

Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.

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Article

Sep. 11 2014




Event Tracking & Content Marketing ROI

Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.

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Article

Sep. 04 2014




Pushing Limits to Boost Conversions

Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.

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Article

Sep. 04 2014




The Best Online-Offline Attribution Strategies

With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.

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Article

Sep. 04 2014




The Benefits of Humanizing Your Website

Can making your website more human-friendly make a difference in conversions? The team at SEO software company Positionly thinks so, and have compiled a list of actionable tips they’ve implemented to increase engagement and conversions.

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Article

Sep. 02 2014




Top 6 Holiday Retail & Consumer Trends

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

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