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Honda Markets its Fit to Gen Y

Michael Barris (Mobile Marketer) The 2015 Honda Fit is a car made for Gen Y’ers. It’s subcompact, good on gas and all the marketing will be easy for them to see: right on mobile, video and soci

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Internet-apps-on-TV

Article

Jul. 18 2014




The Impact of Internet of Things on Data and Marketing

Learn three ways the Internet of Things will improve marketing.

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international-flags

Article

Jul. 09 2014




Enabling Data Driven Marketing Worldwide 2

The Direct Marketing Association recently reported that said confidence in data driven marketing via digital channels is higher than ever, with some 78% of marketers saying it’s the path to new growth.

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Web analytics

Article

Jun. 30 2014




The Evolution of Website Optimization and Design

Website optimization means much more than just crafting a winning landing page.

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Article

Jun. 25 2014




TapouT’s Integrated Web Platform Success

TapouT marketing director Noel McDaniel and her team partnered with MojoNow, an integrated marketing and ecommerce website platform created especially to serve as the online component for direct response campaigns.

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Gen Y

Article

Jun. 24 2014




Honda Markets its Fit to Gen Y

Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.

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ROI.595

Article

Jun. 24 2014




ROI Better for Video than Text

Get the update on how video marketing can hit the bullseye and ROI way better than text.

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BIC

Article

Jun. 10 2014




BIC Asks for Writing Samples in New Mobile Campaign

BIC’s Universal Typeface Experiment is unifying the world’s handwriting into a universal typeface in a campaign for its Cristal ballpoint.

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Article

Jun. 10 2014




Optimizing Lead Gen Efforts With Killer Calls to Action

Leveraging strong online content and creating killer calls to action are essential for marketers looking to make the most of their lead gen efforts.

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AnimatedVideos595

Article

Jun. 04 2014




Popular Styles of “Explainer” Videos

Eight top explainer videos and recommendations on how to use them for B2C or B2B marketing.

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crystal-ball

Article

Jun. 04 2014




Forecasting Helps Marketers Set Digital Budgets 1

Goal setting and forecasting is essential in creating a successful digital marketing budget.

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