Promotional Marketing
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. The stunning inc
Article
May. 16 2013
Dunkin’ Donuts Goes Local From the Corporate Level
Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...
Article
May. 09 2013
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2 More...
Article
May. 08 2013
Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic
Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand aware More...
Article
May. 06 2013
Texting with Grandma: 5 Facts You Should Know About Seniors 55+
The cliché of a senior not knowing how to use a cell phone is prevalent in pop culture and advertising, but is it true? Five facts you need to know. More...
Article
May. 02 2013
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offe More...
Article
May. 01 2013
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...
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