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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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loyalty

Article

Sep. 11 2014




4 Ways to Reach Passive and Turned-Off Customers

Those inactive members may be draining precious resources from your loyalty program.

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Five blank adhesive note reminders

Article

Sep. 10 2014




5 Keys to Successful Loyalty Programs

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

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uncle-grandpa-pizza

Article

Sep. 10 2014




Ad Campaigns We Love: Cartoon Network is Awesome

A new Cartoon Network print campaign has a great message for parents and kids.

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holiday-snowman

Article

Sep. 02 2014




Top 6 Holiday Retail & Consumer Trends

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

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maple-leaf-donut

Article

Aug. 28 2014




Biting Into Burger King’s Tim Horton’s Deal, Eh

Will Burger King make Tim Horton’s less Canadian? Oh, the humanity!

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comcast

Article

Aug. 28 2014




Comcast Takes to the Streets—And Bostonians Aren’t Thrilled

Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.

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Coke Life

Article

Aug. 21 2014




Coca-Cola Hits Stores with First New Cola in 8 Years

Coca-Cola Life has less sugar and calories and is the company’s newest alternative to sugary drinks.

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TeenageMutantNingaTurtles595

Article

Aug. 21 2014




“Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing

“Teenage Mutant Ninja Turtles” becomes a major summer blockbuster with very limited, but targeted, marketing.

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Ford millenials

Article

Aug. 21 2014




Ford’s Marketing Catches Fire with Millennials

Millennials like Ford as its marketing is laser focused on that group … and research proves it.

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l_oreal_logo

Article

Aug. 20 2014




What the FTC L’Oreal Settlement Means for Beauty Advertising

The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.

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