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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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Anthro-email

Article

Sep. 19 2014




Emails We Love: Anthro’s Surprise, Dunkin’s Clunker

This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.

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pop

Article

Sep. 10 2014




Making Your Creative Pop: 4 Steps

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

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hot-rod-355

Article

Sep. 10 2014




Chief Marketer Listline Sept. 10

Lists featured this week include Heartland America Club and Hot Rod Deluxe Magazine.

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3

Article

Sep. 04 2014




Pushing Limits to Boost Conversions

Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.

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wegmans

Article

Sep. 02 2014




Emails We Love: Back to School Round-Up

Whether you’re happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

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1

Article

Aug. 20 2014




Experian on Improving Email Marketing ROI

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

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marketing automation

Article

Aug. 20 2014




Three Trends for Gaining a Competitive Edge 1

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

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NH PBS

Article

Aug. 20 2014




Chief Marketer Listline Aug. 20

Lists featured this week include New Hampshire Public Television and Elite Bakers.

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2

Article

Aug. 18 2014




Four Tips for Email Marketing Success

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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