Email Marketing
Article
May. 22 2013
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%. More...
Article
May. 14 2013
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing. More...
Article
May. 13 2013
Chief Marketer Listline May 13
Lists featured this week include New Hampshire Magazine and American Nurseryman Email. More...
Article
May. 03 2013
Chief Marketer Listline May 3
Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing. More...
Article
May. 01 2013
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...
Article
Apr. 30 2013
Nonprofits and Emerging Media: 5 Top Tips
Here are five things to consider when trying to engage more folks for your cause. More...
Article
Apr. 30 2013
Why Marketers Need to Manage Customer Preferences
Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data. More...
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