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Emails We Love: Back to School Round-Up

If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school star

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gerber

Article

Oct. 21 2014




Chief Marketer Listline Oct. 21

Lists featured this week include Bally’s Total Fitness Member Statements and Gerber Babies Email.

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Hasbro

Article

Oct. 16 2014




4 Tips for Selling to CMOs

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

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2

Article

Oct. 02 2014




Using Personalization to Increase Conversions

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

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talbots-355

Article

Oct. 01 2014




Getting Personal: Leveraging Big Data for Better Connections

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

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gamestop-store

Article

Sep. 29 2014




Sorting Out the Chaos of Marketing Tech Change

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

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senior-living

Article

Sep. 26 2014




Chief Marketer Listline Sept. 29

Lists featured this week include Better Senior Living and the Innovation B2B file.

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email-envelope-screen-595

Article

Sep. 23 2014




Triggered Email Volume, Opens and Clicks Rise

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

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Anthro-email

Article

Sep. 19 2014




Emails We Love: Anthro’s Surprise, Dunkin’s Clunker

This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.

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pop

Article

Sep. 10 2014




Making Your Creative Pop: 4 Steps

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

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hot-rod-355

Article

Sep. 10 2014




Chief Marketer Listline Sept. 10

Lists featured this week include Heartland America Club and Hot Rod Deluxe Magazine.

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