Direct Marketing
Article
May. 22 2013
B2B Buyer’s Journey No Longer Begins With the Salesperson
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. More...
Article
May. 22 2013
Chief Marketer Listline May 22
Lists featured this week include Coastal Angler and The Word Among Us. More...
Article
May. 16 2013
Chief Marketer Listline May 16
Lists featured this week include The Oregonian and Caliber Corporate Contacts. More...
Article
May. 13 2013
Six Things Marketers Need to Know Before Dialing a Cell Phone
In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes. More...
Article
May. 13 2013
Chief Marketer Listline May 13
Lists featured this week include New Hampshire Magazine and American Nurseryman Email. More...
Article
May. 03 2013
Chief Marketer Listline May 3
Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing. More...
Article
May. 01 2013
Special Report: Multichannel Marketing to Different Ethnic Segments
For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...
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