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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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horse

Article

Sep. 15 2014




Chief Marketer Listline Sept. 15

Lists featured this week include Healthy as a Horse and Keekoo.com.

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pop

Article

Sep. 10 2014




Making Your Creative Pop: 4 Steps

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

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uncle-grandpa-pizza

Article

Sep. 10 2014




Ad Campaigns We Love: Cartoon Network is Awesome

A new Cartoon Network print campaign has a great message for parents and kids.

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hot-rod-355

Article

Sep. 10 2014




Chief Marketer Listline Sept. 10

Lists featured this week include Heartland America Club and Hot Rod Deluxe Magazine.

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biegel-crop

Article

Sep. 10 2014




DMCNY Honors Biegel For Service to Data Industry

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

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dma2014-logo

Article

Sep. 02 2014




DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.

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dance

Article

Sep. 02 2014




Chief Marketer Listline Sept. 2

Lists featured this week include Coupon Clippers Club and Discount Dance Supply.

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MultichannelMerchant

Article

Aug. 28 2014




Special Report: The Changing Role of Catalogs

While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable.

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arthur-crop

Article

Aug. 28 2014




Database Guru Arthur Hughes Dies

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

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l_oreal_logo

Article

Aug. 20 2014




What the FTC L’Oreal Settlement Means for Beauty Advertising

The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.

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