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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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MultichannelMerchant

Article

Aug. 28 2014




Special Report: The Changing Role of Catalogs

While catalogs may no longer be thought of as a selling channel for many, their influence as a marketing tool is undeniable.

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arthur-crop

Article

Aug. 28 2014




Database Guru Arthur Hughes Dies

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

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l_oreal_logo

Article

Aug. 20 2014




What the FTC L’Oreal Settlement Means for Beauty Advertising

The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.

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NH PBS

Article

Aug. 20 2014




Chief Marketer Listline Aug. 20

Lists featured this week include New Hampshire Public Television and Elite Bakers.

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PerformLine_Benchmarking_new4.pptx

Article

Aug. 19 2014




Over 40% of Web Pages Still Not TCPA Compliant: Infographic

Forty-three percent of web pages are still not compliant with the Telephone Consumer Protection Act, according to a new study from PerformLine.

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chimp

Article

Aug. 12 2014




Chief Marketer Listline Aug. 12

Lists featured this week include Save the Chimps and Studio Live Design.

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green lantern check

Article

Aug. 06 2014




Chief Marketer Listline August 6

Lists featured this week include Direct Checks Masterfile and Managers Intelligence Report.

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Article

Aug. 01 2014




Bridging the Sales-Marketing Gap

Marketing and sales have the same ultimate goal—to boost their company’s bottom line. So why can’t they get along? In this Chief Marketer Special Report, featured speakers from B2B LeadsCon share their thoughts on ways sales and marketing teams can work together. Discover: Why you should develop a “legislative branch” to evaluate leads How marketing […]

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barco

Article

Jul. 30 2014




Chief Marketer Listline July 30

Lists featured this week include Barco Products and Uncommon Investor.

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john deere

Article

Jul. 18 2014




Connecting Great Creative and Measurable Tactics

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

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