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Jun. 12 2013




DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in More...

 

Article

Jun. 06 2013




Chief Marketer Listline June 6

Lists featured this week include Companion Animal Protection Society and Citizens Utility Board. More...

 

Article

Jun. 03 2013




Chief Marketer Listline June 3

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association. More...

 

Article

May. 28 2013




Williams-Sonoma and Nordstrom Share What Customers Want Now

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience. More...

 

Article

Apr. 12 2013




Returns Fraud Hurting Online Retailers: Study

The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012. More...

 

Article

Apr. 05 2013




Chief Marketer Listline April 5

Lists featured this week include National Review and Coverking Package Inserts. More...

 

Dec. 12 2012




Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy

Copywriting guru Herschell Gordon Lewis gives his take on this year's creative crop. See which websites and catalogs are worth a second look. More...

 

Aug. 09 2012




Video Helps Plastic Manufacturer Kydex Reach Designers 2

Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to de More...

 

Aug. 09 2012




Use Message Maps To Monitor Your Social Presence

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map More...

 

May. 01 2012




How to Generate Leads With Insert Marketing 1

Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your w More...

 

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