The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall.
Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?
Are you a victim of analysis paralysis? Here's 7 tips to avoid martech buying burnout.
7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.
Profiles & Campaigns
With the call for 2018 PRO Awards underway—the deadline is March 15—I took a look back at this exceptional campaign to ferret out what made it so spectacular.
Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge.