A new survey shows that celebrity influencers who are honest about addiction, mental health and #MeToo are viewed much more favorably by consumers.
A combination of live events, social media and SEO is helping recruitment software firm Bullhorn generate and nurture new leads.
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.
While traveling in Croatia this month, a women in our hiking group ordered an Aperol spritz. We all wanted to know what it was.
Profiles & Campaigns
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.
The Pay Your Age promotion was so overrun with parents and children that most had to be turned away due to safety concerns crushing the souls of untold numbers of kids.