CM Weekly March 17, 2024 Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. Just a small portion of the public has the $3,500-device on hand, of course. But leading with high-tech consumer experiences was…

We spoke with H&R Block's Jill Cress about the brand’s engagement strategy, why it chose a reality TV parody as the campaign’s content format, how it’s being marketed to the public and competitive differentiation.

Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?

Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.

Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

CM Weekly October 29, 2023 Hydrafacial, a patented skin treatment performed by estheticians in medical offices, spas, hospitality venues and beyond, began as a B2B business that marketed solely to providers of the device-based procedure. But over the last 18 months, the brand has carved out a new marketing approach that combines B2C tactics to…

Here's the marketing story behind Hydrafacial, including the brand’s successful B2C pivot, plans to ramp up influencer marketing investments, marketing challenges in the beauty industry, and more.

CM Weekly September 10, 2023 According to UScellular marketing chief Eric Jagher, going up against your direct competitors may not be the best way to break through. “Sometimes the right thing to do is challenge something bigger than the category,” he said. For Jagher, that meant spearheading the brand’s multi-phased “Let’s Find US” campaign earlier…

We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.