Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.

Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.

Zagat's "Tiny Café" pop-up shop offered samples of mini morsels of foods served by some of New York City's finest restaurants.

Fruit of the loom opened a pop-up shop under the faux name Früt to show customers that's its underwear really are chic.

Mike’s Hard Lemonade is launching HARDER Tennessee Barrel Lemonade with pop-up shops and help from acclaimed tattoo artist Lalo Yunda.

For sponsors, marketing the Olympics is certain to be a highlight of the year. Here's a look at what Dow, Intel, Dick's Sporting Goods and a few others are up to.

Here are three main strategies for approaching your competitive audit this holiday season.

Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.

Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.

The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.