Marketers with math skills are probably getting the soundest nights' sleep despite the current economic times: While most employment indicators have dropped, the direct marketing community continues to show an ever-widening demand for candidates with analytic skills, according to a new survey.
New employment figures within the direct marketing industry give one more reason why companies should continue to keep the recovery champagne on ice. According to the latest quarterly employment report from Bernhart Associates Executive Search, companies are becoming slightly more cautious about hiring.
Marketing departments are hiring, at least as of mid-summer. Most-desired candidates include those who bring analytic skills to a variety of marketing functions, followed by those who understand the integrated nature of marketing.