Insights on how to make an email marketing program more efficient and successful.

In the age of #MeToo, not all marketing has aged well. Case in point, a recently unearthed corporate video of Doctor Who’s Jon Pertwee from 1981.

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you.

Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.

Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.

Video marketing helps brands stand out but it can be a daunting task. Thankfully video creators have almost a century of lessons learned from the TV industry.

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

If you’re frustrated by Twitter’s limited search functionality, Topsy has a treat for you: The social search and analytics company now enables anyone to see every public tweet ever published. Here’s a look at our Twitter account’s first tweets: While it may seem like a fun toy for indulging vain curiosity, this kind of access…