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Chief Business Marketer

 B2B Marketing Insights, Ideas, Tips and Trends

April 11, 2013

Chief Business Marketer

Data Reveals Businesses Investing in Tablets

By Beth Negus Viveiros

money-595Businesses are increasingly investing in tablets for employees instead of replacing existing laptops, according to data in Harte-Hanks Ci Technology Database. Learn where else B2B firms are putting their tech budget dollars.

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Big Data Critical to Customer-Centric Cultures: CMO Council Report

By Beth Negus Viveiros

chain-link-595[1]A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.

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The Future of Lead Generation: Q&A

By Jason Hahn

crystal-ball-595DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.

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CM Tech Round-Up: Email Segmentation and Targeting

By Jason Hahn

email-envelope-screen-595In this Chief Marketer Special Report, learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

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