Data Reveals Businesses Investing in Tablets
By Beth Negus Viveiros
Businesses are increasingly investing in tablets for employees instead of replacing existing laptops, according to data in Harte-Hanks Ci Technology Database. Learn where else B2B firms are putting their tech budget dollars.
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Big Data Critical to Customer-Centric Cultures: CMO Council Report
By Beth Negus Viveiros
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
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The Future of Lead Generation: Q&A
By Jason Hahn
DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.
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CM Tech Round-Up: Email Segmentation and Targeting
By Jason Hahn
In this Chief Marketer Special Report, learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
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