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By Beth Negus Viveiros
![chain-link-595[1]](https://www.chiefmarketer.com/wp-content/uploads/2013/04/chain-link-5951-150x150.jpg) A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
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By Jason Hahn
 In this Chief Marketer Special Report, learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
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 For this year's Upfront, learn more about why leading brands and agencies have turned to Specific Media for targeted reach, increased frequency, and lower GRP costs. Confidence in the Buy, that's Specific Media.
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By Maria Dailey
 Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include National Review and Coverking Package Inserts.
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By Beth Negus Viveiros
 In today's world, no one media stands alone. Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.
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 Don't settle anymore for just the "what"... You need to know the "what it means to you" with Chief DIRECT Marketer. Get the jump on the competition. One source for understanding developments that will boost response and maximize ROI. Click Here to Subscribe
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