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By Craig Fitzgerald
 If you want to differentiate your brand, utilizing original content is better than pushing out free content or leveraging content from content farms. Craig Fitzgerald of IMN shares best practices on the right way to use online content.
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 With so much selectivity on the Mason Companies files, no wonder 50+ mailers continue! Selects include Product, Size, Credit Program, Enhancements, Lifestyle/Interest, Modeling. CLICK HERE to view the Mason Companies List Portfolio. All-inclusive test rates: $55/M Nonprofit/Publishers • $75/M Non-Competitive Mailers. Contact Debbie Zetwick at Infogroup Targeting Solutions, 561.881.1663
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By Chris DeMartine
 Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.
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By Patricia Odell
 For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how it fits into Pepsi’s overall marketing plan.
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By Patricia Odell
 Think your campaign has the right stuff? Enter the 2013 Pro Awards. Submit your best promotion marketing campaigns for your chance to put your agency or brand in the spotlight and gain industry-wide recognition.
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